Thursday, November 3, 2011

new sensors to target people

 



Today, Euclid Elements will start using their new product which lets them know how many people come into their store, go past the store or enter their parking lot. They believe that this will help them discover how much time people spend in the store, and how many people passed the store but chose not to enter. How do they know all this? It is all based on smart phone capabillities. There's a sensor in the store that picks up smart phone signals from up to 60 yards away. As long as you have WiFi enabled on your phone the sensor will notice you. I suppose that the sensor will help the business accomodate better the their customers. They could learn what age group is targeted the most in their store, find out if they need to advertise better and much more. 

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